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The idea ART350 originated from a project by the German photographer Christa Frieda Vogel.

She came to Istanbul in 2008 to work on a portrait of the city. She soon felt that her perspective was too much that of an outsider. So she sought for a way to portray the city more from the inside – from the perspective of her citizens. Who would reflect the transition of a city better than its artists? Thus, the idea was born to be led by the artists themselves and attempt to capture the city through their eyes.